Vision, mission and values

VISION of the Czech Mint

We preserve the values of the past and help people build security for the future. We want to be the first choice for anyone looking for a trustworthy partner in the world of precious metals and investments – both at home and abroad.

MISSION of the Czech Mint

We mint coins, manufacture and sell investment products made of gold and silver. We combine tradition, craftsmanship, and enthusiasm for innovation to enable people to safely invest, preserve, and increase the value of their assets.

VALUES of the Czech Mint

• Pride = We and our clients are proud of our history and traditional approach to production.

• Expertise = We are leaders in our field. We understand the craft, the market, and our customers.

• Exceptional value = We create products with high added value – both artistic and financial. Both stem from the uniqueness of our brand and our products.

• Accessibility and fairness = We are a brand that is here for everyone. We always speak clearly and act fairly and with respect.

• Reliability and stability = We are here for our customers in the long term – and what we promise, we deliver. Stability is a superpower that we build on.